Our story

Welcome to Gcosmetics, the Gideon Cosmetics Group website. We created the site so that you can find professional, high-quality, and easy to use hair care and treatment products to use at home.

We've created a site where you can get inspiration, professional advice, and also purchase a variety of hair products, devices, and accessories that will make hair care a fun and easy experience.


Founded in 1974 by Gidon Cohen and Reuven Shaaban, Gidon Cosmetics (1974) started out as a repair and servicing workshop for professional hair dryers used in hair salons. Today, Gidon Cosmetics is a leading marketer, manufacturer, importer and distributor of products, tools, furniture and aids for hair care, cosmetics and beauty industry, building on more than 30 years of successful operations in the Israeli hair care market, providing its products to over 2,500 hair designers, beauty salons and spas.


Gidon Cosmetics is the exclusive importer and marketer in Israel of leading global and local brands, providing a one-stop-shop for all hair care needs. Skilled, professional team, broad distribution infrastructure and advanced manufacturing facility which complies with international quality standards enable the Company to provide its client base with a broad range of global quality products accompanied by reliable and professional service.


Currently employing 60 people and with an annual turnover of tens of millions of shekels, Gidon Cosmetics continues to expand into new markets, garnering more successes in each new area.


Gidon Cosmetics is headquartered in Yavne, in a 6,400 Sq. m. building, owned and built by the company to serve its needs. The building encompasses the offices,  warehouse, modern training center and an elegant showroom designed in collaboration with the Italian Maletti brand of furniture, accessories and tools for hair designer, beauty salons and spas.